Apple

Video Gives Yet Another Look at Prospective iPhone 8 Design, Apple’s Powerful Secret & iPhone Turns 10

iPhone 8 is all-new smartphone looks set to be the best device Apple has ever created with it expected to include a big AMOLED edge-to-edge display and new dual-lens camera.

An updated processor and new battery, which can be charged wirelessly, could also feature in what will be the biggest smartphone launch of the year.

This iPhone 8 was manufactured based on leaked information more than it does confirm any new specs. We’re just now seeing it all in a clear hands-on video.

This new leak is similar to previous leaks that we’ve seen, and it is in line with rumors and design drawings that have suggested the iPhone 8 will feature a slim, almost bezel-free design with a Touch ID fingerprint sensor built into the display of the device.

Everything is here. The striking all-screen display on the front gives the iPhone 8 a bezel-less design. Diagonally the iPhone 8 screen is said to be 5.8 inches.





What’s not here? The physical home button. Not even the iPhone 7 and iPhone 7 Plus home button pad. The screen has expanded while the device as shrunk in size compared to the Plus version – the best of both worlds for many people.

“Wireless Charging” – Apple’s Powerful Secret

Beyond what’s visible, we’ve heard a whole slew of rumors about the iPhone 8, with details ranging from wireless charging to impressive 3D sensing and facial recognition capabilities for the front-facing camera. For a complete picture of what to expect, make sure to check out our roundup.

Hiding inside the beta of iOS 11 are a set of sound effects for the user interface that are currently not used by the code. One of them, “engage_power.caf” sounds suspiciously like a device being placed onto a wireless charging pad. It’s clearly different from the normal wired connecting sound (although the naming convention arguably fits with the original “connect_power.caf”) and while it is a new sound, the upwards swoosh matches the flavor that other wireless charging solutions offers.



Making the jump from the UI sound to the addition of wireless charing is a good example of assuming Taniyama-Shimura, but the inclusion of a wireless charging sound effect is another piece of evidence that Apple is moving to the ‘magical’ power interface. You have the change of materials on the rear fascia of the iPhone that will allow inductive charging to work, you have the space in the leaked mouldings to accommodate the extra circuitry required, and Apple’s recent application for membership of the Wireless Power Consortium all add up to paint a picture… which now has sound.

iPhone 8: users can select Google Assistant as their default assistant replacing Siri?

The iPhone 8 is expected to break out of the current styling in more ways than charging. Along with the change to the material on the rear of the handset, the brand new design will drastically reduce the size of the bezels and allow the screen to dominate the front facing. Apple is also expected to drop the physical location of the home button for a virtual control strip of buttons and icons along the base of the screen.

The screen itself is also due an update. As well as moving to an 18:9 ratio screen that matches the aspect ratio of devices like the Galaxy S8 it will switch to using OLED technology. This offers brighter and more vivid colors along with lower battery consumption.



As modern smartphone design moves towards thinner handsets and lower internal volumes for batteries, innovative ways of dealing with charging is required. A move to wireless charging by Apple will help the handset get through a working day with ease.

The bigger question is if Apple will implement a proprietary system or adopt an acknowledged standard that will allow interoperability with existing wireless charging infrastructure.

Apple’s iPhone turns 10

Apple iPhone turns 10 this week, evoking memories of a rocky start for the device that ended up doing most to start the smartphone revolution and stirring interest in where it will go from here.

Apple has sold more than 1 billion iPhones since June 29, 2007, but the first iPhone, which launched without an App Store and was restricted to the AT&T Inc network, was limited compared to today’s version.

After sluggish initial sales, Apple slashed the price to spur holiday sales that year.

“The business model for year one of the iPhone was a disaster,” Tony Fadell, one of the Apple developers of the device, told Reuters in an interview on Wednesday. “We pivoted and figured it out in year two.”

The very concept of the iPhone came as a surprise to some of Apple’s suppliers a decade ago, even though Apple, led by CEO Steve Jobs, had already expanded beyond computers with the iPod.

“We still have the voicemail from Steve Jobs when he called the CEO and founder here,” said David Bairstow at Skyhook, the company that supplied location technology to early iPhones. “He thought he was being pranked by someone in the office and it took him two days to call Steve Jobs back.”

The iPhone hit its stride in 2008 when Apple introduced the App Store, which allowed developers to make and distribute their mobile applications with Apple taking a cut of any revenue.

Ten years later, services revenue is a crucial area of growth for Apple, bringing in $24.3 billion in revenue last year.



NEW MODEL

Fans and investors are now looking forward to the 10th anniversary iPhone 8, expected this fall, asking whether it will deliver enough new features to spark a new generation to turn to Apple.

That new phone may have 3-D mapping sensors, support for “augmented reality” apps that would merge virtual and real worlds, and a new display with organic LEDs, which are light and flexible, according to analysts at Bernstein Research.

A decade after launching into a market largely occupied by BlackBerry and Microsoft devices, the iPhone now competes chiefly with phones running Google’s Android software, which is distributed to Samsung Electronics and other manufacturers around the world.

Even though most of the world’s smartphones now run on Android, Apple still garners most of the profit in the industry with its generally higher-priced devices.

More than 2 billion people now have smartphones, according to data from eMarketer, and Fadell, who has worked for both Apple and Alphabet, sees that as the hallmark of success.

“Being able to democratize computing and communication across the entire world is absolutely astounding to me,” Fadell said. “It warms my heart because that’s something Steve tried to do with the Apple II and the Mac, which was the computer for the rest of us. It’s finally here, 30 years later.” (Reporting by Stephen Nellis; Editing by Peter Henderson)

 

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