According to the latest market data from industry tracker IHS Markit shows that Samsung retained its position as the world’s top manufacturer of smartphone displays in the first quarter of 2017. One of the reasons why the company was able to retain its position is said to be the robust growth in shipments of flexible OLED products.

Worldwide market for LCD and OLED displays that are 9 inches or smaller grew by impressive 35%, compared to the same period last year, and generated a sum of $13 billion.

The figures of the analysis show that Samsung accounted for 27.2% of the market, reporting sales of $3.5 billion. The Korean tech giant benefited from booming sales of flexible OLED products, which the company utilizes in its Edge and Galaxy S8 devices, selling a total of $1.1 billion worth of bendable displays in the January-March months. Flexible OLED units sold at an average of $65.3, which is almost twice the price of regular OLED products ($36.7), and more than three times that of LCD displays ($18.9).

The industry analyst agency reported that Japan Display held the second largest piece of the pie in Q1, accounting for 17.8% of global display sales, while LG Display Co. came in third.

Last month, LG Display announced a planned $3.5 billion investment in OLED production, with aims of reaching at least 50% of Samsung Display’s output. Earlier this year, the company also posted close to 10% increases in display sales in Q1, after marking a 95% year-on-year drop in January-March 2016.

A 35% jump in global smartphone display sales, especially in a period deemed as ‘offseason’, as well as positive figures for leading manufacturers, may eventually translate into record yearly heights of device production and sales, as 2017 unfolds.