The OnePlus story is an impressive one. A combination of medium-end hardware, high-end design, low-cost and clever marketing have kept the Shenzhen-based company alive in a smartphone world that is notoriously unforgiving to newcomers.
But the competition is increasing, from both the lower-end as more Android vendors pop-up, but also the higher-end as Apple, Google and Samsung tighten their grip. So what can OnePlus do to compete and tempt users over to its next flagship.
1. Headphone jack
The headphone jack isn’t the settled debate Apple, Google, Sony – and others that followed suit – thought it was when they axed it from their respective devices.
Samsung’s inclusion of the 3.5mm audio port both bucked the trend but aso proved there’s still an appetite for cabled headphones (wuthout an annoying and oddly expensive dongle). OnePlus is following Samsung’s lead by including a headphone jack in the OnePlus 6, which the CEO confirmed last month.
I suspect this is a bigger deal than many realise when it comes to deciding which smartphone to buy. Pixel-loving friends have held off on the Pixel 2 because of a the lack of headphone jack.
From rumours and and information that’s been drip-fed from OnePlus itself, it looks like this could be the highest-end OnePlus yet.
The improvements in biometics and camera are a clear indication of OnePlus’s lofty ambitions. The concern, however, is how this affects price. If OnePlus can keep the low pricing that has defined the company since inception, then it can keep a competitive edge. If not, then it loses that key USP.
Staying below Google’s lowest $649, which OnePlus flagships have always done, is key. This is OnePlus’ strongest area (one of them, at least) and it offers users an option of buying a sim-free handset that isn’t tied to an expensive contract.
3. Greatest hits
This is another area manufacturers like OnePlus and other lesser known Android vendors are good at: including features missing in the big-name devices. I’d like to see OnePlus max out here and add dual-sim, a giant battery, expandable storage and whatever other feature has been lost in recent years.
OK, not exactly a ‘feature’ – rather a suit of features – but any mix or combination of these fan favourites is something I hope OnePlus has seriously considered.
- OnePlus 5 & 5T Beta Update Brings Double-Tap To Lock Feature
- Leak: OnePlus 6 With Dual Cameras, Notch & White Back
- OnePlus 6 will support a “Super Slo Mo” camera mode