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Samsung – Leading Global Phone Shipments & Top Maker Of Smartphone Displays In Q1’17, It’s Galaxy Most Valuable Korean Brand In 2017 | Galaxy Note 8 Delays Galaxy C10’s Release

Samsung is still leading global smartphone shipments, according to a recent market survey conducted by Chinese firm Risingsun, with its research revealing that the South Korean original equipment manufacturer (OEM) accounted for 80 million of device shipments in the first quarter of this year.

Much like Samsung maintained its leading position in the phone industry, Apple held on to its second place in Q1 2017, recording approximately 51 million shipments in the same period.

The third most successful OEM in this timeframe was Huawei, with the Chinese tech giant shipping around 35 million devices in the three-month period ending March 31, 2017, thus also maintaining its position in the global smartphone race. Huawei was followed by OPPO, a BBK Electronics-owned consumer electronics manufacturer which recorded roughly 26 million device shipments in the first period of 2017, with its sister firm Vivo shipping around 19 million handsets in the same period.

Xiaomi and LG Electronics took the sixth place in Risingsun’s latest list, with both companies shipping around 15 million units in Q1. The survey puts Lenovo at number eight, revealing that the Beijing-based phone maker shipped approximately 12 million devices within the same timeframe. The top ten list is completed by ZTE and Gionee, with the two firms shipping nine and eight million units in Q1 2017, respectively.

In overall, OEMs shipped 351 million devices in the first quarter of the year, thus recording a significant decrease compared to Q4 2016 when global device shipments reached 439 million handsets.



That particular drop was still expected, with Q4 being traditionally the best period for selling consumer electronics due to holidays and numerous high-profile promotional initiatives including Black Friday and Cyber Monday. Compared to Q1 2016, Q1 2017 sales rose by 5.4 percentage points this year.

Even though Samsung and Apple show no signs of slowing down and will likely continue leading this market segment in at least the medium term, Risingsun’s study indicates that Chinese OEMs are gradually gaining traction, with China-based companies taking seven out of top ten spots on the list. It remains to be seen whether the global smartphone market goes under any significant changes later this year but an update on the situation should follow shortly.
  • Top Maker Of Smartphone Displays

Based on the market data released by industry tracker IHS Markit, Samsung is still the number one top maker of smartphone displays in the first quarter of 2017.

One of the reasons for this remarkable performance is the company’s considerable growth in shipments of flexible organic light-emitting diodes or OLEDs. Samsung Display’s sales in the first quarter of 2017 amounted to more than $3.5 billion which represents 27.2 percent of the global market.

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Industry insiders believe that this overall growth is significant because this quarter is regarded as an “off-season” for the display industry. In keeping its top slot, Samsung Display has beaten Japan Display which only accounted for 17.8 percent of the international market. The third slot was taken by LG Display Co. while the fourth place went to BOE Technology Group of China.

The global market for OLED and LCD displays that are 9 inches and smaller increased by 35 percent, compared to the same period last year and this translates to around $13 billion in total sales. Samsung Display took advantage of the booming sales of flexible OLEDs that it uses in manufacturing its Galaxy S8 devices.



From January to March, the company was able to sell $1.1 billion worth of bendable displays. On the average the current tag price of devices with flexible OLED displays is about $65.3. This is nearly twice the price of standard OLED devices which is around $36.7 and over three times that of LCD displays which is about $18.9.

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The overall increase of 35 percent in global smartphone display sales, in a period that is usually regarded as off-season, seems to signify that the market for OLED products is growing at a tremendous rate. This led industry observers to project a record device production and sales for the whole of 2017.

In this regard, it seems LG Display is aggressively positioning itself by planning a $3.5 billion investment in OLED production in its objective of reaching at least 50 percent of Samsung Display’s production output. This company’s 10 percent increase in Q1 display sales has already eclipsed its dismal sales performance in this product line in the same period last year.

By all indications, LG Display is set to achieve its goal this year.

  • Samsung’s Galaxy Most Valuable Korean Brand

According to a recent market survey conducted by local analysis firm Brandstock, The Galaxy brand is the most valuable proprietary name in South Korea. The Galaxy name hence maintained its leading position in this segment for the seventh year in a row, according to Brandstock’s and several other surveys.

The data pertaining to 2017 saw the Galaxy brand being awarded 940.98 out of possible 1,000 points in the second quarter of the year, with Samsung’s trademarked name being followed by E-Mart and Naver. KB Financial Group’s KB Kookmin Bank placed fourth, Brandstock said, adding that the overall structure at the top of its list of most valuable local brands is unlikely to change for the foreseeable future.

Samsung’s Galaxy name continues to outperform other Korean brands for a variety of reasons, with the main one being the company’s global presence and worldwide recognition of its smartphones and tablets.



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The brand’s position was most seriously threatened last year when the Galaxy Note 7 debacle led Samsung to discontinue its high-end phablet following two unprecedented recalls, as hundreds of reports of units catching fire and exploding started emerging all over the world.

The ordeal placed a heavy burden on Samsung’s marketing team that essentially went on to reinvent the company and its image in the eyes of consumers by attempting to humanize the South Korean tech giant and its offerings. The promotional campaigns launched by Samsung in the post-Galaxy Note 7 era weren’t so focused on the specifics of its products as much as they were trying to advertise a lifestyle and ideas associated with them while simultaneously looking to entertain.

Those efforts seemingly paid off in the end, with Samsung’s Galaxy brand managing to survive the Galaxy Note 7 fiasco relatively unscathed, at least in the company’s home country.

The Seoul-based original equipment manufacturer (OEM) is expected to further strengthen its brand value over the course of this year as the firm’s presence in massive markets like India continues to grow and the tech giant releases the highly anticipated Galaxy Note 8 which many industry watchers believe will become a massive commercial success. An update on the company’s endeavors should follow in the coming weeks.




  • Samsung Galaxy Note 8 Delays Galaxy C10’s Release

Samsung’s Galaxy C10 is delayed due to the Galaxy Note 8, as Samsung pulled a significant portion of the workforce testing its upcoming mid-range smartphone and reassigned it to the production of the successor to the ill-fated Galaxy Note 7, one industry insider said on Friday.

The source also claimed that the Galaxy C10 will be powered by the Snapdragon 660, Qualcomm’s latest mid-range system-on-chip (SoC) that the San Diego, California-based chipmaker announced this spring. The insider made no mention of the Galaxy C10 Plus, a larger version of the Galaxy C10 that’s been rumored to be in the works for several months now.

The Galaxy C10 and Galaxy C10 Plus are meant to succeed the Galaxy C9 Pro, Samsung’s 2016 device that was launched last November and aimed at the upper mid-range segment of the smartphone market, recent reports indicate.

As such, the handsets are meant to feature mostly high-end hardware and will likely only make some compromises in terms of screen resolution and the SoC powering them. Both are expected to launch with at least 6GB of RAM, the same amount that was featured in the Galaxy C9 Pro, in addition to offering above-average battery capacities and phablet-sized display panels.

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Recent rumors also suggest that the Galaxy C10 series will sport a physical Bixby button that debuted on the Galaxy S8 and Galaxy S8 Plus, as well as sport a dual lens camera setup, thus becoming the first Samsung-made device lineup with a two-sensor imaging system. While the source didn’t specify for how long was the Galaxy C10 family delayed, they noted that Samsung won’t be continuing its Galaxy A9 lineup this year, i.e. that the Galaxy A9 (2017) will never be released.

Even though the Galaxy C10 and Galaxy C10 Plus may be late to the market and possibly miss their late 2017 launch window, the same will hardly hold true for the Galaxy Note 8, Samsung’s next Android flagship that’s meant to sell with high profit margins and produce significant revenue for the Seoul, South Korea-based original equipment manufacturer (OEM).
The phablet is said to be unveiled in late August or early September, so more details on the device should follow shortly.

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