Samsung, however, said the South Korean giant is still India’s top smartphone company by a distance.
Canalys analyzed shipment numbers, while GfK tracked sales instead. By that measurement, Samsung is still ahead. Samsung claims it doesn’t need to do large shipments because its supply chain is lean and efficient.
“As per the German research firm GfK, which tracks sales to end consumers, in the last (November) quarter, Samsung had a 45 percent value market share and 40 percent volume market share,” a Samsung India spokesperson told IANS.
“Samsung is a full-range player and leads the smartphone business across every segment of the India market in 2017. More importantly, Samsung is India’s ‘Most Trusted’ brand. We owe our undisputed leadership to the love and trust of millions of our consumers in the country,” the spokesperson added.
According to Canalys, Vivo, Oppo and Lenovo rounded out the top five, while total smartphone shipments were just shy of 30 million units.