Mobile Phones

Samsung should focus its Galaxy S9 marketing efforts on owners of the Galaxy S7 and S7 Edge

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The Galaxy S9 handsets are scheduled to be announced on Sunday and should be released globally on March 16.

Ian Fog, IHS Senior Director of Mobile and Telecoms, said Samsung should additionally focus on pointing out the differences between its upcoming offerings and main rivals such as Apple’s iPhone lineup, with those highlights including the company’s Infinity Display panels and improved imaging capabilities.

Samsung should focus its Galaxy S9 marketing efforts on owners of the Galaxy S7 and Galaxy S7 Edge, as well as users of its other pre-2017 flagships, IHS Markit analysts wrote Wednesday.

According to the company’s estimates, the Galaxy S7 and Galaxy S7 Edge are still the most commonly used former flagships in the world despite being available since early 2016.

The South Korean original equipment manufacturer wasn’t expected to target Galaxy S8 owners with the Galaxy S9 series in the first place, with the vast majority of recent reports suggesting the next two Android flagships from the company will mostly deliver incremental upgrades over its 2017 products.

The overall look of the smartphones should remain the same, centered around an 18.5:9 QHD+ screen that curves around the long edges of the handsets, whereas the smaller Galaxy S9 is also expected to retain the same 4GB RAM base of its predecessor.

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